Choosing a price model
Set each product option's price on Insy — one-time, subscription, free or pay-what-you-want — plus free trials and crossed-out "was" prices.
Price is set on each option (each variant), not on the product as a whole — so one product can mix a free taster, a one-time bundle and a subscription. This page covers the four price models and the two extras you can layer on top.
The four price models
One-time
The buyer pays once and keeps access. The default if you choose nothing else. Good for ebooks, templates and downloads.
Subscription
Billed on a repeating schedule — monthly or yearly — until they cancel. Good for ongoing access, updates or a membership. You can add a free trial (see below).
Free
No charge. The buyer claims it and gets access immediately, with no payment step. A product may have one free option alongside paid ones — a common taster.
Pay-what-you-want
The buyer chooses the amount, at or above a minimum you set. You can pre-fill a suggested amount to nudge them. Good for tips, “name your price” releases and donations.
Free trials, for subscriptions
A subscription option can start with a free trial of 1 to 100 days. The buyer gets full access straight away and is only charged when the trial ends, unless they cancel first. Trials apply to subscriptions only — a one-time option has nothing to renew.
Setting a pay-what-you-want price
Pay-what-you-want has two numbers doing different jobs:
- The minimum is the floor — the buyer can’t pay less. It can be as low as 0, which makes the product “free and up”.
- The suggested amount is pre-filled as a starting point. If you set one, it must be at least 5 units of the selected currency. The buyer can raise or lower it down to the minimum.
Showing a “was” price
To show a higher, crossed-out price next to the current one — the “was 99, now 49” look — set a higher original price on the option. Insy displays it struck through, with your real price beside it.
This works on one-time and subscription options, not on free or pay-what-you-want. The original price must itself be at least 5 units of the selected currency and higher than what you’re actually charging.
Which model for which option?
Once the price is set, the last thing to understand is how the money reaches you — the payment methods, the currencies, and the Stripe account a paid product needs.