Choosing a price model
Set each product option's price on Insy — one-time, subscription, free or pay-what-you-want — plus free trials and crossed-out "was" prices.
Price is set on each option (each variant), not on the product as a whole — so one product can mix a free taster, a one-time bundle and a subscription. This page covers the four price models and the two extras you can layer on top.
The four price models
One-time
The buyer pays once and keeps access. The default if you choose nothing else. Good for ebooks, templates and downloads.
Subscription
Billed on a repeating schedule — monthly or yearly — until they cancel. Good for ongoing access, updates or a membership. You can add a free trial (see below).
Free
No charge. The buyer claims it and gets access immediately, with no payment step. A product may have one free option alongside paid ones — a common taster.
Pay-what-you-want
The buyer chooses the amount, at or above a minimum you set. You can pre-fill a suggested amount to nudge them. Good for tips, “name your price” releases and donations.
Free trials, for subscriptions
A subscription option can start with a free trial of 1 to 100 days. The buyer gets full access straight away and is only charged when the trial ends, unless they cancel first. Trials apply to subscriptions only — a one-time option has nothing to renew.
Setting a pay-what-you-want price
Pay-what-you-want has two numbers doing different jobs:
- The minimum is the floor — the buyer can’t pay less. It can be as low as 0, which makes the product “free and up”.
- The suggested amount is pre-filled as a starting point. If you set one, it must be at least 5 PLN. The buyer can raise or lower it down to the minimum.
Showing a “was” price
To show a higher, crossed-out price next to the current one — the “was 99, now 49” look — set a higher original price on the option. Insy displays it struck through, with your real price beside it.
This works on one-time and subscription options, not on free or pay-what-you-want. The original price must itself be at least 5 PLN and higher than what you’re actually charging.
Which model for which option?
Once the price is set, the last thing to understand is how the money reaches you — the payment methods, the currencies, and the Stripe account a paid product needs.