--- title: Create a digital product description: Build a digital product on Insy — name, description, pictures, product type, and the one to five priced options buyers choose between. --- A digital product is one page with everything a buyer needs: what it is, what it looks like, and the options they can buy. This page covers the product itself; the prices live on each option, covered in [Choosing a price model](/selling/pricing). ## The basics 1. **Name it** Up to 200 characters. Make it the thing a buyer would search for — "Notion Finance Template", not "My product v2". 2. **Pick a web address** Every product gets a short link of the form `insy.io/@yourusername/your-slug`. The slug is the last part — 2 to 25 characters, lowercase, no spaces. Choose something short and stable; it's what you paste into posts and bios. 3. **Write a description** Up to 2000 characters of what the buyer gets and who it's for. This is the main sales copy, so lead with the outcome. 4. **Add pictures** Up to six images, plus a separate avatar picture that represents the product in listings. Portrait images at roughly 1000x1500 px look best. One image can be marked as the main one shown at the top of the page. ## Choose a product type The type tells buyers what shape the product is and unlocks the right features behind the scenes. There are seven: | Type | Use it for | | --- | --- | | **Ebook** | A book or PDF guide | | **Course** | A multi-part program or lessons | | **Video** | One or more video files | | **Audio** | Audio files, a podcast bundle, music | | **Document** | Templates, worksheets, notes | | **Consultation** | A booked one-to-one session (see below) | | **Other** | Anything that does not fit the above | You also pick a **category** (the topic) and, optionally, a **language**. > **Consultation is different** > > A **consultation** product sells your time, not a file. Instead of content to download, you set your > availability and each buyer books a slot from it. The rest of this page still applies — name, > pictures, priced options — but the "content files" below are replaced by a calendar. ## Add one to five options Every product needs at least one option to buy and can have up to five. Insy calls these **variants** — one thing a buyer can pick, like "Basic / Pro / Bundle", or a single "Full access". Each variant carries: - **A name and description** — name up to 100 characters, description up to 2000. This is what the buyer reads on the option they're choosing. - **A feature list** — short bullet points, each with a title (up to 100 characters) and a line of detail. Use it to show what this option includes and how it differs from the others. - **The content files** — the actual files the buyer receives after paying: the ebook PDF, the videos, the templates. (A consultation variant uses your availability instead.) - **A price** — every variant is priced on its own, and can use a completely different price model. See [Choosing a price model](/selling/pricing). > **Why several options help** > > Two or three options at different prices let a buyer self-select — commonly a cheaper option with > the core files and a higher one that adds a call, a community invite or extra templates. ## Before it goes live Building the product doesn't publish it. When you're ready, flip it to **published** — but a product with any paid option can only publish once you've connected a Stripe account that's fully set up to take charges. A product where every option is free can publish without one. The details of that, and how buyers actually pay, are on the next page. Set each option's price: one-time, subscription, free or pay-what-you-want. Payment methods, currencies, and the Stripe account you need before publishing.