--- title: Run a clipping campaign description: Create a campaign, set the budget and the pay rate per 1,000 views, choose platforms and rules, approve or reject clips, top up or wind it down, and see where the spend comes from. --- A clipping campaign is you paying for reach. You put money into a budget, set what a thousand views is worth, and clippers turn your content into short videos across TikTok, Instagram and YouTube. Insy tracks the views and pays the clippers out of your budget — you decide the terms and approve the work. ## Create the campaign 1. **Name, images and a link** A **name**, a **background** and **avatar** image for the campaign's page, and a **slug** — the short unique word in its web address. Insy tells you if a slug is taken. 2. **A category** Pick the category that fits — a straight clipping campaign, a UGC campaign, a logo campaign. It helps clippers browsing Insy find campaigns like yours. 3. **The rules** A **description** of what you want, a list of **rules** clippers must follow, and **resource links** — where clippers get your source footage, brand assets, or anything else. You can note the **main audience** you're after. The rules page is what clippers read before they clip, so spell out what earns an approval and what gets a rejection. 4. **A pay rate for each platform** Set a rate per platform you want clips on — covered in its own section below. > **The campaign is off until you fund it** > > A newly created campaign sits in a **creating** state — not listed, takes no clips, does nothing > until its **first deposit**. That first top-up switches it on. So build it, set your rates, then fund > it when you're ready to go live. ## Set the pay rate — CPM, with a floor and a ceiling You pay by **CPM**: a rate per **1,000 views**, in the campaign's currency. Set one rate per platform (TikTok, Instagram, YouTube), so you can pay differently where views are worth differently. Each rate carries two guard rails: - **A minimum payout.** A clip earns nothing until it's worth at least this much. Small clips that barely move sit at zero until they cross the floor. - **A maximum payout.** The most a **single clip** can ever earn, no matter how viral it goes — the real cap on your exposure per clip, and the number that bounds a runaway hit. > **One clip can't drain the whole budget** > > A single clip's maximum payout can't be set above **half of the campaign's available balance**, and > Insy clamps it down for you when you first fund the campaign. It's a safety rail so no one clip can > empty a budget in a single go. So a clip's worth is its views, at your CPM, with nothing below the floor and nothing above the ceiling. Clippers see the same numbers before they submit. ## Fund the budget, and top it up You put money in by **topping up** — a payment by card or crypto. A few things follow from that first payment: - **The first top-up sets the campaign's currency rail for life.** Pay by card and it's a fiat (złoty/USD) campaign; fund it with crypto and it's a USDC campaign. Every later top-up comes in on that same rail, and every clip reward leaves on it — the two never mix inside one campaign. - **There's a minimum.** The **first** deposit has a higher floor than later top-ups, both set in the campaign's own currency. You can see the exact minimums on its finances screen. - **You can top up again any time** to keep the campaign live. > **Where the spend comes from** > > Campaign money is its **own budget**, separate from your Insy sales income and your personal wallet. > You fund it deliberately with a top-up; clip rewards are drawn from that budget. It is not deducted > from your community or product sales. ## Approve or reject the clips that come in When a clipper submits a clip, Insy first confirms the video really exists on the platform, then it lands in your queue. **Approve** the ones that follow your rules and **reject** the ones that don't — approved clips start earning against your budget as their views grow. > **There is a review window** > > You have roughly **two weeks** from when a clip is submitted to approve or reject it. Once that window > closes the clip's status is frozen and you can no longer flip it by hand. If a clip you approved turns > out to break the rules after the window, you can't just reject it — you file a report instead (see > [Clip rules and disputes](/clipping/rules-and-disputes)). You also decide **how social accounts get in**. By default a clipper's verified account is enrolled automatically. To vet who clips for you, turn on **social account approval**: each account then waits for your approval before its clips count. Turning approval back off auto-approves everyone waiting. Two more controls over who takes part: - **Ban a clipper** to remove them from the campaign and stop them rejoining. You can unban later. - Every participant shows on your **Clippers** list with their submissions, views and earnings, alongside campaign-wide analytics for earnings, views and active clippers. ## When the budget runs low Insy steps in as the budget empties, in two stages: 1. **New submissions pause first** As the available budget gets low, the campaign stops accepting **new** clips. Clips already in flight keep going. 2. **Then approvals pause** If it falls further, approving clips is paused too and already-approved clips are held, so the budget can't go negative. Existing clips are locked until you add money. 3. **Top up to resume** A top-up lifts both pauses and the campaign picks up where it left off. You can also **pause or unpause** the campaign yourself at any time. ## Wind a campaign down and get leftover budget back To stop, withdraw whatever budget is left. The refund goes back to the **cards of your original top-up payments**, newest first, minus a withdrawal fee, and there's a minimum withdrawal amount. Only one withdrawal can be in flight at a time, and you can only pull out what's genuinely available — money locked against approved clips or still refundable on the original payment bounds how much comes back. > **Rewards already earned still belong to the clippers** > > Winding down returns your **unspent** budget. It does not claw back rewards clips have already earned > — those are the clippers' money. Withdraw the remainder once the work you're paying for is done. ## Next What your clippers see and do — worth reading so your rules match how submitting actually works. Approvals, reports on already-approved clips, and how a disputed decision is settled.